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Ancillary text: A magazine advertisement -research

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The second thing I will be producing is a magazine page, promoting the music video. I have chosen this as I feel it will be a good way to promote the music video. I will also be able to write about the music video and explain it. For ideas I have been looking at magazine articles for music and music videos. On the right, I have chosen a couple of articles that i really liked. I am going to take some ideas from these and make them my own. I really like the way the first one is laid out and that it is really eye catching. The second one is very vibrant. It will definitely attract peoples attention. I am interested in the way they have used the big writing for the headline. The third one is my favorite, I like how they have put the writing over the photo. The writing is subtle which I really like and It works really well.

Ancillary text: DVD cover -research

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 For part of my ancillary text I will be producing a DVD cover. I will be creating this using mediums like publisher,word and Photoshop. For research, I am going to be looking at some DVD covers of films that relate to what I am doing. Below is a selection of the DVD covers that I liked and that I will look back on when creating mine. I really like the blue theme that a lot of them have, it gives you the sense of fairly tales etc. I also like the writing, how it looks old fashioned and slightly magical. In addition, the fading of the pictures on the front also look good. I will take all these into account throughout the process of me making my DVD cover.

Ruth B cover

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This is Ruth B, and the cover of her album. Ruth B produced, sung and wrote the song we are making the music video for. That is why I will be looking at the art for her music. I am intrigued how she only is showing half her face. However as a whole, it is very simple, with the words.The colours are also very muted, no bold colours which may not draw attention to it. I like the font for the writing that she has used, we have used writing like this throughout are music video to give the feel that it has the theme of fantasy and is non fictional. I am researching this as I need ideas for my ancillary text where I will be making a DVD cover.

Audience reseach

The audience need to be satisfied with what they watch. I will be doing a poll, a servery and I will be doing a questionnaire to make sure that Hannah and I produce what the audience want to see. I will be doing these throughout my blog. I am also going to be researching different music videos and music that relates to what our final media product is going to be. For our audience research, we need to know what the audience want and what will make them watch the music video. We need to make sure that the video links to the lyrics in the song to entice the audience. We also need to ensure that the video is captivating and the audience cam be drawn into it.

case study: The girl with the dragon tattoo

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http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/uk-film-council-digital-innovation-case-study-the-girl-with-the-dragon-tattoo.pdf  The film 'The girl with the dragon tattoo' was the first of a trilogy of films which were all based on the books of the author Stieg Larson. Recognizing the potential of the film's massive fan base, the films distributor (momentum pictures) chose to use their digital innovation award on a campaign that would focus on finding and targeting these readers. They wanted to promote this film mainly through social media and on the internet, for example they had a following of fans that had already read the book, so they promoted it through Facebook groups and websites etc.  The target age group is women over 20 years of age. Therefore they made sure that they were looking at the digital environment of where that age group was the most comfortable. In addition as well as the campaign being a good way to target age groups like this, ...